Because we want to give you upside exposure to the market while protecting you from downside risk, we use a special asset that tracks the S&P 500 but ensures the value never dips below its initial purchase price.
This is achieved by selling some of the upside potential and using those proceeds to purchase downside protection. In fact, we're so confident in this protection that if it ever fails, it becomes our responsibility, not your liability.
The bottom line: you get market gains when things go well, and you're protected when they don't.