How does Raise Investment’s down-market protection work?

Raise Investment uses structured strategies to protect your investment during market downturns. We specifically invest in assets called "buffered ETFs" that provide protection to the initial principal that we invest. Internally, this is a complicated financial instrument that utilizes options to ensure that the initial investment never dips below it's initial amount. It does mean that the upside potential of the investment is capped, but not by a lot.