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What's with the Pig?
What's with the Pig?

Learn the story behind Raise Financial's mascot "Raisin" and what it represents.

Jack McCann avatar
Written by Jack McCann
Updated over 2 weeks ago

What's with the Pig?

If you've noticed the pig (affectionately known as "Raisin") in Raise Financial's branding, you may be wondering what it means. Raisin is more than just a mascot—it symbolizes the essence of Raise Financial's mission and approach to wealth-building.

Why a Pig?

- A Nod to Piggy Banks: Traditionally, piggy banks have represented savings, financial discipline, and future planning. Raise Financial reimagines this concept for the modern era, helping users build stable wealth in proven ways over the long-term.

- Approachable Finance: Raisin serves as a reminder that finance doesn’t have to be intimidating. Raise Financial is here to simplify wealth-building and make financial progress feel achievable for everyone.

Why It Matters

At Raise Financial, we believe that building wealth should be intuitive, effective, and rewarding. Raisin represents a fresh take on financial growth, blending tradition with innovation.

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